Tuesday 12pm, 25 April 2017


Golden Tools in Green Design: What drives sustainability, innovation, and value in green design methods?

Jeremy Faludi

PhD Student - UC Berkeley


What do design teams value in sustainable design methods? Specifically, what kinds of activities and mindsets comprise different design methods, and which ones do design teams believe drive sustainability, innovation, and other value? Fourteen design practices were deconstructed to categorize their component activities and mindsets, and hypothesize what designers, engineers, and managers would find most useful. Then three sustainable design methods were tested by performing 29 workshops for 606 people (with 537 respondents, roughly half UC Berkeley students, half professionals from over 30 different companies).


Jeremy Faludi, LEED AP BD+C, is a sustainable design strategist. He has taught green product design at Stanford, Minneapolis College of Art and Design, and elsewhere, and has contributed to six books on sustainable design, including Worldchanging: A User's Guide for the 21st Century. He co-authored the Autodesk Sustainability Workshop, designed the first version of for the Biomimicry Institute, created the Whole System Mapping sustainable design method, and a bicycle he helped design appeared in the Smithsonian Cooper-Hewitt Design Museum's 2007 exhibit "Design for the Other 90%".